I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
Gets people using the app, don’t underestimate the value of the data you can collect from apps like that. They get TONS of demographic info. Who eats fast food, how often. what do they order. What is selling to kids. Who eats mostly when they’re at home, as opposed to eating “on the road”. Do people favor their home location. SO much data, and it’s so valuable
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