I bought fast food for a group of people last night. The menu pricing was significantly higher than ordering through the app, which also allowed me to attach a digital coupon.
The pricing within the app is what I would expect to pay, or what I believe is “fair” or “reasonable” for chicken nuggets, French fries, and cheeseburgers.
On the other hand, I have cut my fast food consumption by at least half over the last few years because the published menu prices have skyrocketed.
What possible benefit would a fast food restaurant derive from publishing high prices to the casual customer and drastically reducing them within the app?
They have to be realizing a net loss of customers with this model, right?
In: Economics
everyone pushes their app, because apps collect data on you to sell. How much is the scary part….wouldnt be surprised if apps do everything from inspect your files to reading keypresses; they’re always running in background on phones unless forced to shut down
Having an app on your phone is priceless for these companies. They love to collect your data and then sell it!! They can see when you are opening the app, what you are looking at, time of day you are looking at even if you don’t actually order they know stuff about you. Then sell it. It’s happening with pretty much EVERY APP YOU HAVE. Companies are making money from you buying things in the app and also for just having the app installed.
Data. They get more data from users on the app. Data is valuable and they want it more than the couple extra dollars they lose out on with the lower app prices.
I don’t know If this is outdated thinking, but having your email address was a big deal for companies. And all of these apps require an e-mail address to sign up.
The discount they give you is to buy your metrics that they get when they can track your order and habits.
It’s a small price to pay for real time market research.
Now they can send you notifications and tailor marketing to you.
They pay billions for this kind of information and it isn’t nearly as reliable as you feeding it to them yourself.
The apps will send you notifications of these deals tempting you to buy their product when you might not have otherwise. So they don’t make as much money off you as a full price sale but it’s more than the zero you were going to spend.
I literally hate fast food. No thanks. Not interested. Shove it up your ass McDonald’s. Thank you all for your time.
It’s the same concept as a coupon. They can charge the premium price that they want but still cater to a less affluent subset that would have forgone it otherwise
Once you’re using the app they know what time you usually have lunch, and they can send you notifications about new deals half an hour before
Latest Answers