– What benefit does a venue have signing a contract with Ticketmaster? There are plenty of other ticket providers in the space, do they undercut processing fees and offload them to consumers? What else?

Question

I know they own a bunch of the venues they have contracts with but outside of that, why wouldn’t they go with another ticketing provider?

In: 1

Answer 1

Inertia.

Years ago, Ticketmaster provided a way for venues to sell tickets on the phone and via other physical locations. Because they specialized and charged very low fees. It was a win-win-win for Ticketmaster, venues, and fans.

The existing contracts let them get a foothold in the nascent online ticket sales thing years ago.

Venues still get tickets sold today and their e-commerce offerings don’t have to be as robust since Ticketmaster is there and the venue makes just as much.