You’ve spent $10 to invent a new doodad that you know a million people will want and pay $50 for.
You don’t have $10 million dollars to make all those doodads, so I give you $10 million if you agree to give me half of the money from selling all the doodads. Together we spend $10 million, to get $50 million.
We each end up with $20 million from selling all the doodads.
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