A lot of time when watching a movie, you’ll see a series of credits like this at the start:
FilmCo and MovieGold presents: A FilmCo and MovieGold Studios production: <interlude with names of starring actors> A MovieGold Film: MovieTitle!
What does all that mean? Is it just advertising to hammer home the names of production studios in the audiences mind, or is there an actual distinction between the meaning of “presents”, “production”, etc.?
In: 5
These are often referred to as “title cards” and they are heavily negotiated as part of the filmmaking process.
A lot of it is the production company or person wanting to get their name shown prominently — it may be the only public attention they get, seriously, so its often important for them to have their name there that they were involved. Sometimes just a tweak in a title card or logo can do a lot to help a production company’s public appearance and it signals others in the industry as well.
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