It goes “When a measure becomes a target, it ceases to be a good measure.” How does that work in practice?
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A good measure objectively represents the state of a process, while a target carries intent and is no longer objective.
Realistically this is kind of pedantic because very few people measure for measurement sake, except for chronic scientists who seek the truth regardless of outcome. Doing science with a target is highly susceptible to confirmation bias – convinced of the thing before proven with evidence.
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