In the words of the “[Good Design, Bad Design](https://www.youtube.com/watch?v=bE_ZuNp1CTI)” series on Youtube by DesignDoc (channel about videogames), it’s
>visual communication. Applied to videogames, it’s: menus, UI, UX, camera work, color choice, font choice, animation, character design. *Presentation of information.*
I haven’t been able to find a more succinct summary.
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