It is like virtual money, let’s say you have company shares each one valued at a dollar so you “have” $100, something happens and now shares are valued at 70 cents each, you still have your 100 shares but only “have” $70. The money didn’t go anywhere because you didn’t really had it. The problem is that if you originally bought those shares at a dollar each you WOULD lose money if you choose to sell them, in the future those shares could increase in value and recover or could keep going down.
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