Also, what do these people do? What is the purpose of a franchisee and a franchisor?
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A franchisor is the owner of a particular trademark brand. A franchisee is a someone that pays the franchisor for the rights to use their trademarks to operate their own business. This can be advantageous for the franchisor because they make money from their trademarks without having to run a business themselves. They get paid without taking any risk. This arrangement is useful for the franchisee because that trademark would make their business more popular as opposed to opening a generic no-name store/shop/restaurant.
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