To “short” a stock means to bet that the stock price will go down. This is done by borrowing shares of the stock from a broker and then selling them in the market. If the stock price falls, the investor can buy back the shares at a lower price, return them to the broker, and make a profit. If the stock price rises, the investor will have to buy back the shares at a higher price, resulting in a loss. In the example you mentioned, someone might be asking if it’s a good time to “short” Netflix stock, meaning that they think the stock price will go down and they will make a profit.
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