I always take it to mean 4% or less. 5% would be nickels. 10% would be dimes. Etc. So, if you got something worth $100,000 dollars for pennies on the dollar, you paid less than $4,999 for it.
You could also produce something for pennies on the dollar. If you sell something for $100, but it costs you pennies on the dollar to produce, your production cost is under $4.99.
Starbucks comes to mind. That $10 coffee you buy probably costs about $0.15 to produce.
Latest Answers