Hi Reddit,
I’m currently studying for my first media & communications final and I’m having trouble with Marshall McLuhan’s theory about “the medium is the message”. I understand that it’s more about the choice of medium rather than what the message is saying, but in what way? I’ve tried googling and watching videos, but I still don’t quite understand it.
Can anyone help me?
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Some great answers. My takeaway: it might be more accurate to think of it as ‘the medium is part of the message’. Context, as always, matters.
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