what does “the medium is the message” mean?

480 viewsOther

Hi Reddit,

I’m currently studying for my first media & communications final and I’m having trouble with Marshall McLuhan’s theory about “the medium is the message”. I understand that it’s more about the choice of medium rather than what the message is saying, but in what way? I’ve tried googling and watching videos, but I still don’t quite understand it.

Can anyone help me?

In: Other

7 Answers

Anonymous 0 Comments

Marshall McLuhan here. It’s just a catchy way to point out that the type and circumstances of the message are part of the communication.

You are viewing 1 out of 7 answers, click here to view all answers.