what does “the medium is the message” mean?

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Hi Reddit,

I’m currently studying for my first media & communications final and I’m having trouble with Marshall McLuhan’s theory about “the medium is the message”. I understand that it’s more about the choice of medium rather than what the message is saying, but in what way? I’ve tried googling and watching videos, but I still don’t quite understand it.

Can anyone help me?

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7 Answers

Anonymous 0 Comments

Let’s say I write you a message saying I really care about you. I scribble it in pencil on the back of a receipt. You probably get the message that I don’t care that much.

Let’s say I write my guide on how to be rich and successful. It’s clearly a budget production, self published, with shit tier graphics and stuff that I probably had to get for free. You can guess I’m not that successful and disregard my message.

Let’s say you hear about the grand opening of my restaurant. You heard about it while watching the news. It was covered by like 4 different national news outlets. You know my restaurant is a pretty big deal and you should probably check it out.

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