Online advertising typically pays the website for clicks over a given period of time. The more people click the adld the more people get money. Lots of online advertisers have become very good at detecting computer programs that automatically click ads on a page. So the owner of the click farm will have multiple people using multiple (usually cheap) devices to repeatedly click the ads on the website owned by the click farmer. Thus the click farm owner is paid for advertising views that really didn’t advertise anything.
i run an advertising service. some company uses my service to put ads and i get paid based on traffic i generate to their site. but i want to make more money, so i hire some low wage workers to click on their ads using my service so i make more money, and their site gets more (fake) traffic. it’s not very profitable since companies are using low wage workers in developing countries, but if the click farmer sets up their operation well enough, they can make a living off of it. ie if you google, you’ll see examples where they have setsup with rows and rows of mobile phones.
Companies want to sell their products. In order to do this they try to inform the public of their existence and present their products in a positive light. One way of doing this is online advertising, and the effectiveness of the advertising is often measured by how many people click on them.
Websites that run ads are paid based on the clicks their content generates. A click farm is a method of generating clicks on ads, with the goal of causing the advertiser to pay the website operator for them. Having real people clicking ads is impractical, it would be done with automated programs designed to disguise what is actually happening.
The website operator is using the click farm to **commit fraud**. How profitable this criminal scheme is would vary based on the compensation per click and the number of fraudulent clicks that can be generated. Of course if they are caught there are a whole slew of charges they might face.
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