Our brains tend to focus on a single physical sensation at a time. When our nerves are overloaded with different sensory experiences, our brain reduces the “noise” and focuses on a single stimulus, like noise canceling earbuds but with touch.
The cold water is actually distracting you from pain that’s still there.
On the subject of spicy food, it works by cooling your mouth. Capsaicin, the oil in chilies that makes them spicy, works by interfering with the nerves that sense temperature. That’s why your mouth feels like it’s burning or on fire—your nerves are reporting you skin is way too hot.
Here’s a good video about the science of spicy food:
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