Logarithms make it easier to express exponential growth. For instance, it might be easier to say “1 with twenty zeroes” than 100000000000000000000. In this case, it would be expressed as log10(x)=20. This also works for other things like “I doubled my money five times over” , or log2(x)=20, or “2-byte sound” or log256(x)=2.
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