Language that seems innocuous but to a certain part of the audience will be understood as something more sinister.
For example, someone might refer to “the people who control the media”, and the general audience knows that there are people high up in media with influence, but this could also be a nod to far-right antisemitic conspiracies. Obviously that example would fall victim of being really hard to tell when someone is dogwhistling and when they’re simply taking a dig at someone like Rupert Murdoch, but that’s sort of the point.
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