what exactly is marketing.? like, if someone spends 4 years studying marketing, what do they actually learn?
In: 4
Some of it is psychology, some is design, storytelling, business, etc.
Marketing is getting the word out and also the logistics of getting a product to the consumer.
Say you invent a drug, get FDA approval, now what? You need to let the medical community know, let patients know, get insurance to cover it, teach practices how to bill for it, there’s a ton of little but necessary communications that need to be created.
What is it? Why should I buy it? How do I buy it? And then a ton of legal and business stuff about what you can and can’t say, metrics and analytics for communication mediums, and a work stream for getting it all done.
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