What exactly is propaganda?

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I hear it used all the time, but noticed I don’t know exactly what it means. The actual definition of it is very broad.

“The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person.”

However, this doesn’t quite feel like how the word is often used. I’ve only ever seen it used with a negative connotation. If I were to spread information about climate change for the planet, am I spreading propaganda?

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