It’s pretty much alt-rock/pop but with more reverb, distortion and delay + whispery/obscured vocals.
Some examples are
[My Bloody Valentine](https://www.youtube.com/watch?v=AKWmjX2jpdE)
[Slowdive](https://www.youtube.com/watch?v=6ey4yAgLZlw)
[Curve](https://www.youtube.com/watch?v=04i4A5OdNmA&list=PLOJWuc3CN3028IyqLCXvpmG7Ehk5NWhG5)
[Bowery Electric](https://youtu.be/v5kRrLmGJho)
Other bands incorporated more grunge elements into the sound with early Smashing Pumpkins and [Hum](https://www.youtube.com/watch?v=gMEB4HNNZ2I)
More recently hardcore-punk/metalcore bands have been adding elements of shoegaze and dream-pop – Deftones, Turnstile, CurseTheKnife, Loathe, Soul Blind.
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