every so often i’ll hear about youtube seo and tags and such and like, as a guy who’s \*trying\* to start a small youtube channel, i wanna know what this is all about. like do i put tags in the description? do i put tags in the youtube upload page? both? does it actually matter if i just put a really enticing title? does it really affect the grand scheme of things? and is there anything with youtube seo beyond tags?
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SEO (search engine optimization) is based around the wisdom of putting certain keywords in your title and description. Essentially you have to anticipate what people will search for. So, for instance, if you make a video of a song and use a very high-definition source, there are different ways of specifying that in the title. If you get too specific, such as by stating the various stats associated with how it’s HD, you might end up putting something in there that would never get searched for. As an example, I post music at altered speeds. I used to specify the amount of change, but someone mentioned early on that a less specific way of describing it would garner more views, as you wouldn’t just be relying on the video to appear on the right, you’d also be relying on it popping up in searches. Nobody searches for “10% Faster” but they do search on “Faster” or “Sped Up”. Just think of what you would do if you wanted to find something.
They also say that if there’s a certain keyword that dominates the search, use it more than once. Use it in the title, and a few times in the description. Starting off the description with your keyword is also good. Tags are not useful anymore, though Categories are still very much used.
Outside of YouTube, SEO includes things like adding in a description meta tag to your head section. Stuff like that. That’s way more complicated, but it’s the same concept.
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