What happens when an commercial pops up for half a second and then moves on to the next?

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To clarify the title, I have noticed while watching TV commercials that occasionally, an ad will start for a quart~half second before it just skips to the next ad. Like, the entire ad was skipped, and the next ad starts. Why does this happen? Does this mean that the ads will be 20-30 seconds shorter since that one got skipped?

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Anonymous 0 Comments

This is usually because a local commercial was inserted in place of a national one. Commercial breaks are split up between local and national commercials, you see an ad for Coke and for Larry’s Local Diner, all during the same break.

What likely happened is the national broadcast was playing their national commercials but the local station sold a local ad for that time slot and timing is just off by a half second. So the feed cuts to the national commercial as normal, then the local feed takes over.

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