This is how I’ve heard it. First, back then martinis were always made with gin. You weren’t supposed to shake gin as it was said that shaking it would “bruise” the liquor and affect the flavor of the botanicals present in gin. Vodka has no botanicals so shaking it didn’t affect the flavor. I think it was a campaign by Smirnoff to sell their vodka by associating with James Bonds popularity. They approached Albert Broccolli and he made a vodka martini a thing that was desirable. Before that, vodka wasn’t a popular drink with men.
Latest Answers