what is a business-to-business demand generation marketing agency.
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They help businesses who sell products to other businesses (not consumers) generate leads to market to. Depending on the specific business category, there might be different tactics.
Maybe it’s helping a company running a webinar or write a white paper about a topic of interest — “How AI will affect _____” and collect leads of attendees. Maybe helping develop a way to drive leads at a trade show or convention. Maybe it’s scraping LinkedIn looking for specific titles.
But end of the day, it’s helping Dunder-Mifflin find new paper customers, or Caterpiller find companies needing new construction equipment, or selling countless types of business software, etc.
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