I work as an assistant to an influencer, and I’m still learning all the nuances of marketing. The term CPM has come up in quite a few emails. I’ve researched it and read articles and done the calculators but it’s just not sticking in my brain. Somebody help me out please.
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Cost Per Mille. (mille means 1000 in french)
It is how much they are going to pay your influencer per 1000 views.
Say you agree to put an ad on your influencer’s video for $3 CPM.
Turns out, your influencer gets 1000,000 views.
1000,000 views at a cost of $3 per 1000 views, quick maths: $3000 payment.
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