I work as an assistant to an influencer, and I’m still learning all the nuances of marketing. The term CPM has come up in quite a few emails. I’ve researched it and read articles and done the calculators but it’s just not sticking in my brain. Somebody help me out please.
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It’s cost per 1000 impressions. Online avertising has a few different payment models — CPM is cost per 1000 views, CPC is cost per click (somebody clicks from the place where ad ran to the site of the advertiser), CPA (a commission is pay when an acquisition is made, such as a lead form filled out or a purchase made).
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