What is a WEBP file, and how does it differ from a JPG?
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I work in SEO (Search Engine Optimisation).
Converting JPEGs to WEBP helps reduce page load times, and page speed is a ranking factor for Google.
I’ve only really started switching a ton of images across to WEBP, but having read about it, Google favours/recommends images in WEBP format.
Their smaller file size mean they load faster.
In short, it’s time to get with the times, and as someone else said, JPEGs are from time long gone.
As the web continues to evolve, we all want to access information and content at a faster pace – when it comes to images, WEBP is the answer.
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