What is actually happening when a Facebook account is “hacked”?

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I’m specifically referring to things like the ads for cheap sunglasses that I’ve been seeing for what seems like over a decade now and the more recent “look who died in an accident” video links that three of my elderly aunts have had on their accounts in the last year. Who is “hacking” these accounts and what are they gaining from it?

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Most that I see think they’re hacked but actually aren’t. It’s just another user setting up a clone account to dupe the clones person’s friends. It’s so dumb. I got one recently from someone purporting to be my mother-in-law. Strung them along for almost a week, then reported them.

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