For example, Tiktok, Instagram, etc. all have an “algorithm”. But what is that? Who creates it?
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An algorithm is a set of instructions or steps that a computer can follow to solve a problem or complete a task. It’s like a recipe or set of steps that tells a computer exactly what to do to process information or solve a problem.
Algorithms are created by human programmers who have special skills in writing computer code. They write the instructions for the algorithm, which is then programmed into a computer so that it can follow those steps automatically.
In the case of social media platforms like TikTok and Instagram you had mentioned, the algorithms they use are incredibly complex. They take into account things like what kind of content you’re interested in, how long you look at each video or photo, and who you follow or interact with on the platform. By analyzing all that data, the algorithm can figure out what sort of content is most likely to keep you engaged on the platform and show you more of that content in your feed.
The algorithm is created by computer scientists who work for the company that owns the platform. They spend a lot of time and effort researching and testing different algorithms to make sure that the platform is showing users the most useful and relevant content possible.
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