What is an identity graph and why are companies building them?
In: 35
An identity graph is a collection of identifiers and their relationships to real users. These identifiers could include your email address, third party cookies and other stable pieces of data.
Companies want to buy these because they help make a profile of a person and tie together the data related to different identifiers.
Ever play the game 6 degrees to Kevin Bacon? It’s like that. We get a list with all our employees and then add on their relationships to one another. Bosses, team mates, projects they work on together, etc. in big companies it helps to be able to find each other
Latest Answers