Albanians and Serbians are two different ethnic groups. More critically; Albanians are different from all of the other ethnic groups that comprise the former Yugoslavia (i.e. land of the Southern Slavs).
Kosovo is within the territories that the Serbians have generally had political control for a few centuries, but which is populated by a majority of ethnic Albanians. It was also a part of the former Yugoslavia, whereas Albania was not.
Also, this is a part of Europe where ethnic conflict is a thing that has historically happened quite often, so people are generally jittery about being ruled over by an ethnic group that isn’t their own.
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