Imagine you have pool of black liquid filled with ping-pong balls. You can controll the balls so they either float or sink. If they float, you see white. If they sink, you see black liquid.
Since there are no light sources, it doesn’t tire your eyes like regular screen, it also does not need electricity to maintain it’s current state. It consumes energy only when changing that state. That’s why shops tell you that battery last for X pages, not for X hours.
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