I heard about “ intermittent reinforcement” or “push and pull” technique but i can’t wrap my head around it.
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It’s why people continue gambling even when they understand that the odds are against them: losing doesn’t stop them from playing because they’ve come to treat losing a round as “that thing that happens right before you win big.” By only rewarding them intermittently you’ve encouraged gamblers to keep trying *even when the reward is absent*, which is more profitable for the people running the game.
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