In short, Japanese engineering. There’s a lot to be said for company loyalty and the idea that one does a good job to honour oneself and the company. There are a few American companies (Zippo for example) driven by pride in their design who’ll offer a lifetime guarantee on their products, but mostly you’ll find employees just doing whatever they need to do to get by and make a product that will sell and survive just long enough for the new model to be ready.
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