Lateral thinking is the opposite of linear thinking. A linear thinker follows established steps and goes through channels to get to the correct answer. A lateral thinker connects the dots in a new way, or uses dots nobody noticed before and connects those instead, and gets a completely different answer, maybe one nobody was looking for. The baker who first connected “crackers” and “goldfish” was thinking laterally, but it may have been a linear thinker who said “I know how to make them orange like goldfish too! Cheese, people, cheese!”
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