– What is lateral thinking?
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Lateral thinking isn’t going straight forward but pausing and thinking about how to go around a roadblock.
Example from my work. Ordering a bunch of specialty lighting fixtures. Shipping was free if order was over $5000. There was going to be a 2.5% charge for using a credit card on any amount over $10,000. My order was at $14,000.
Solution? Make two orders each for $7,000. Avoid the CC fee. Still get free shipping.
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