What is “media literacy” and why is it important to understanding a story?

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I often see the term “media literacy” used when someone doesn’t understand the message a story is trying to convey, and they’re described as “lacking media literacy”. What does it mean, why is it important, and how do I know if I have good media literacy or not?

(Edit: I should specify that i’m using the term “story” to refer to fictional stories rather than news stories/articles)

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Anonymous 0 Comments

To add to the comments: a great example of this was The Colbert Report. He was very clearly satirizing right wing TV pundits, particularly Bill O’Reilly. But some people truly thought he was conservative and was just being funny about it. Those people lacked media literacy.

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