I’ve heard that Apple is rolling out RCS chat in the fall but there’s very little information about how the technology works and what it will be capable of. I know Android has had it for years but it seems like it may have far more potential – specifically for communicating with businesses – now that Apple is getting involved. What are the implications for travel, healthcare, retail, etc?
In: Technology
It’s an improved inter-OS texting protocol that will allow iDevice users and Android users to text with something more similar to iMessage instead of the current fallback MMS system.
Apple had no reason to improve communication with Android devices in the past because they don’t sell android devices. They want people who want the benefits of iMessage to buy iPhones and iPads.
I don’t see any groundbreaking changes from this. Photos and videos shared between iPhone and Android users will be higher resolution now, and there will be the potential for more app interaction between platforms.
Similar technology has already existed in the form of third party OS agnostic apps like WhatsApp and Telegram. This just brings that kind of functionality into the default text app.
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