What is sportswashing exactly?

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The term is thrown around regularly these days but what is it? A type of money laundering?

In: Economics

3 Answers

Anonymous 0 Comments

It doesn’t have anything to do with money laundering, no.
Countries like Qatar, Saudi Arabia, China are usually associated with negative thoughts internationally.

Let’s take Qatar as an example. Most people don’t even know anything about Qatar, not even where it is. But there‘s a lot of negative news, like slave labour political tensions, suppressions of women and LGBTQ etc. But they bought the Football World Championship, so many people‘s first association with Qatar is „oh yeah, the worldchampionship was there, and I cheered for my team“. So the first association is positive.

That’s sportswashing.

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