What is Steve Jobs bias?
In: 51
Giving the user what you think they gonna use vs giving the user some choice:
“Example: iPhone thinks that it must help me to manage my sleep, this will set an alarm in the morning and one in the evening to make me aware when to sleep and when to wake up, and this is set to be the same everyday or having a weekly schedule. You can’t easily turn it of and it resets on at the slightest touch. You can’t miss your sleep thanks to this automation”
Vs:
Me, user: I WORK SHIFTS AND HAVE TO RESPOND TO EMERGENCIES, With a schedule that varies day by day hour by hour. MY SLEEP IS INTERRUPTED BY APPLE DESIGN.
You see how this bias is backfiring onto users experience.
In short; it’s a “I know better” bias
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