Syndication doesn’t just happen with TV shows; it happens with all kinds of media. Magazine articles, comic strips, radio programs and more.
Syndication is just an agreement to let other companies use your media. In TV, it’s usually *old* TV episodes.
If you have a TV show that was popular for 4 seasons, other TV stations know that it will be good enough to fill “dead air”.
Making new content is really expensive. It’s a lot cheaper to take somebody else’s content and pay them.
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