What is the actual business model of McDonald’s?

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Hi!

I’ve heard (maybe from “The Founder” movie) that McDonald’s is actually making money from lending lands to local McDonald’s business owners. But I’m not sure.

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Is (Was) it true? If so, is it STILL true?

Is the reality a little bit more “nuanced”?

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Thanks!

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5 Answers

Anonymous 0 Comments

It’s called franchising. McDonald’s has its corporate run stores, but a lot of stores are owned by someone outside McDonald’s. The owner pays a franchise fee to use their menu and branding as well as adhering to McDonald’s standards so as to not tarnish their brand.

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