Imagine a robot is trying to talk to you use using a bunch of beeping noise. A robot that communicates using FM is changing the pitch of the beep (high pitch or low pitch) to convey information. A robot that communicates using AM is changing the loudness of the beep.
FM is more popular because it has more bandwidth allocated to it – meaning more information can be transmitted to your radio. You can make AM sound better by using a larger bandwidth.
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