I’ve tried to research it but I still cannot comprehend this company. I get they make and sell tires, but where did the Michelin guide come from? Why are Michelin stars such a huge deal? Why do restaurants & hotels want to get stars & put on this list that was created by a tire company? No matter how much I look into it I cannot understand how this side of a tire company came to be.
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They started as a tyre company in France, but at the time (1900) there were fewer than 3000 cars in the whole country.
To encourage demand for cars (and hence tyres), they made a guidebook about all the good restaurants around the country that people could drive to.
More driving = more cars and tyres sold = more business for Michelin.
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