For clarification, I’m talking about the ones that are on VEVO, not the videos people make of themselves singing/playing instruments. I feel like it’s kind of silly to make a video where the singers are basically pretending to to sing.
In: Culture
In the far far land of… 10-20 years ago… you could watch them on TV all day long (and yes, people actually did that) and then if you liked the song you could go out and buy the CD. Watching stuff is more engaging then just listening on the radio, also the faces of the artists became known through having them in the videos. Today their role is less important since most people stream their music online but the videos are still being made to enhance the song’s message.
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