For clarification, I’m talking about the ones that are on VEVO, not the videos people make of themselves singing/playing instruments. I feel like it’s kind of silly to make a video where the singers are basically pretending to to sing.
In: Culture
I’d say because a song only stimulates one of your senses where the music video engages multiple. Some people are better listeners, some are vision-oriented, but most of us enjoy the combination of them. Sometimes a video can accentuate the strengths of a song, sometimes they detract.
The simplest answer is people enjoy having their senses stimulated on as many fronts as possible.
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