I’m not sure if you were around in the 90’s, but a prime example of this is the [Mentos commercials](https://www.youtube.com/watch?v=TLL8jARrdTQ) back then. So weird, so cringy, so parodied…but because they generated huge sales for the company
Also think Trump…who was a washed out, unsuccessful businessman who’d squandered the 500 million he got from his dad. All the fucked up crap he does, all the crazy shit he says, the more times he’s indicted…got him elected despite his questionable past, and has kept him in the news and popular all these years
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