What is the psychology behind advertisers intentionally making their commercials annoying to the viewers?

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Why would a company intentionally make a commercial annoying? How could that possibly make the advertisement sUccessful? personally believe that when an advertisement is annoying I wouldn’t be enticed to purchase the product or service.

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Most ads are about brand recognition. When you go to the store to buy some product you are more likely to choose a product that sounds familiar rather than some “suspicious no-name knockoff”. You can test it yourself by going to store and looking at products you never never (like diapers if you don’t have kids), some products will seem better than others because you recognise a brand even though you know nothing about diapers.

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