humans naturally like good advances and affirmation.
people will knowingly use this in a quantity vs quality style approach to manipulate a person or an outcome.
two examples of the same situation, one with love bombing, one with out.
situation A: husband forgets is the anniversary of his marriage, gets in fight with wife. next day tells her he loves her every 5 minutes, is constantly badgering her about ‘good memories’ in the relationship, and buys 5 cheap gifts as a ‘nice gesture’. all in hopes she’ll ‘forgive’ him all the while he never truly apologized, and the wife has very clearly not recovered emotionally from the day before.
situation B: husband forgets is the anniversary of his marriage, gets in fight with wife. the next day, he spends some time writing a heartfelt letter or card (something he hasnt done in years), within that card he also apologizes and takes ownership of the hurt he caused by blundering the anniversary and makes an attempt to offer a new corrected behavior, and books a reservation for a resturaunt with an emotional significance historically between the two. and spends the evening truly focusing on their relationship and growth.
one of these, has hollow and cold feeling. its a cheap lazy way of amending a situation. the other, is authentic, meaningful, thoughtful, and is emotionally in touch.
obviously there are many other examples to give.
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